KermanMedia

What we do to protect your reputation online

There are few things more important than your reputation, especially in the online world. It is so easy for people to post negative comments about you that if you are not careful you could find yourself with a seriously damaged reputation. This is where we can help you; we are in the business of protecting reputations online. In the event that your reputation has taken a hit there are a number of things that we can do to fix it.

The first thing that we do in order to protect your online reputation is to everything that you can do prevent your getting a negative reputation in the first place. In large part that means putting a lot of positive information out there about your company. Most people find information that they are looking for by using search engines, what we want to do is to make sure that everything that comes up on the first few pages of the search results is positive. We do this mainly by working with bloggers and websites that offer positive comments on your site to help make sure that they rank near the top of the search results. We believe in the value of your brand and will highlight positive reports and information by a combination of search engine optimization techniques and outreach to the blogosphere and the social media.

The next step in protecting your online reputation is to keep an eye on the internet to watch for negative comments about your company. This means that we have to know where these comments are likely to appear. This is not all that hard since unless they appear on one of the more popular sites it is unlikely that anybody is going to see it anyway. We will watch these sites for negative comments and then take action if any of them appear.

If we do find any negative comments about your company we find that the best way to deal with it is head on. If for example a blogger has written something that is simply untrue we will contact them and correct their information. In most cases they will amend their post. The bigger problem is when people have legitimate issues that they are complaining about. When this happens the best way to deal with it is to engage them and offer an explanation or an apology on the site where the complaint is made. For example if the complaint is on a forum you would want to address that complaint on the forum. This will show that you concerned about your customers complaints and are willing to deal with them.

Unfortunately in some cases the reason for the negative comments about your company are not so easily solved. Sometimes competitors or disgruntled former employees will use the internet in an attempt to damage your reputation to hurt your business. When this happens it may be necessary to threaten them with legal action and some cases to even follow through with that action. It is important that you don't let somebody deliberately sabotage your business.